Engineered for the outdoors.
Crafted for performance.
Technology shaped for adventure.
SHIMANO
For Shimano’s new e-mountainbike series, I produced the campaign image. The shoot took place in the Alps during a multi-day production, where the mountain backdrop played a defining role in shaping the visual narrative.
I created a staged image alongside several product impressions.
The focus was on atmosphere and authenticity and integrating the products naturally within their environment rather than presenting them in a studio context.
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We are all connected; To each other, biologically. To the earth, chemically. To the rest of the universe atomically.
We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win.
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Hi, it’s really a pleasure to meet you. We never would have fallen in love. Flux capacitor. Uh, Doc. Excuse me.
Stop! Don't shoot fire stick in space canoe! Cause explosive decompression! There's no part of that sentence I didn't like! I was having the most wonderful dream. Except you were there, and you were there, and you were there!
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Interesting. No, wait, the other thing: tedious. Oh right. I forgot about the battle. Who are you, my warranty?! Hey, what kinda party is this?
Oh, but you can. But you may have to metaphorically make a deal with the devil. And by "devil", I mean Robot Devil. And by "metaphorically", I mean get your coat. Fry, you can't just sit here in the dark listening to classical music.
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