A calm look at leadership.
ATAG
For Atag, a Dutch kitchen appliance brand, I photographed the company’s CEO for their internal magazine. The portrait was created in a direct and unembellished style, emphasizing approachable leadership and focus over formality. The photograph was made on location and composed to align with the editorial layout and communication goals.
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We are all connected; To each other, biologically. To the earth, chemically. To the rest of the universe atomically.
We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win.
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Hi, it’s really a pleasure to meet you. We never would have fallen in love. Flux capacitor. Uh, Doc. Excuse me.
Stop! Don't shoot fire stick in space canoe! Cause explosive decompression! There's no part of that sentence I didn't like! I was having the most wonderful dream. Except you were there, and you were there, and you were there!
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Interesting. No, wait, the other thing: tedious. Oh right. I forgot about the battle. Who are you, my warranty?! Hey, what kinda party is this?
Oh, but you can. But you may have to metaphorically make a deal with the devil. And by "devil", I mean Robot Devil. And by "metaphorically", I mean get your coat. Fry, you can't just sit here in the dark listening to classical music.
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